Industry Insider: Bambi-Bell

AMBER CRAWFORD is the graphic designer for Epona clothing, an ethical clothing company supplying college-wear to universities across the country. As well as juggling the responsibilities that come with the job she also keeps a blog called Bambi-Bell where she writes of her hobbies and daily observations. Her career path in the design industry as well as her commitment to her blog make her the perfect candidate for this Industry Insider post!

1)  What made you choose graphic design as your career?

I studied Product Design at University and always assumed that’s the career I’d go into until my final year which is when I really started questioning my plan for after my degree. I realised all my best and favourite work was graphics based, so with that in mind I decided that once I finished uni I’d take time to figure out exactly what I wanted career wise. I worked full time in a Wetherspoons and also as a freelance graphic designer, that’s where I realised I wanted that to be my career. I started off doing free work then quickly progressed onto only paid work which definitely helped motivate me.

2) What parts of your job do you find interesting and why?

The most interesting part has to be the ethics, I’ve always had some interest in clothing and where it’s manufactured so getting to work for a company where I’ve been able to learn about every stage of our clothing’s life is incredible. From learning about our farmers and factories to seeing how screen printing works and how the garments look in the shops once finished. I’ve learnt an incredible amount about organic cotton, fairtrade cotton, fair share and fair wear, the company is constantly looking for new ethical standards to reach so it’s a pretty cool thing to be part of.

3) What does a typical day in your job involve?

That’s a really hard question! A typical day tends to vary depending on the time of year, but as I’m answering this during our busiest work period I’ll base it on now. I’ll usually head into the office anytime between 8-9:30am depending on how big my workload is, getting in early means there’s less distractions, meaning I can get through lots of emails before my inbox is flooded. Most of my day will be spent creating artwork and mock-ups for customers and emailing them over for their approval, once I’ve had the approval I need to process the artwork so it’s print ready and send it over to our Customer Service team to then process the order. Along with the artwork side of things, I also run all of the social media and our website, so a chunk of time is typically spent on updating all of those and dealing with any enquiries we may receive via social media sites. In between the above work, I’ll keep a close eye on my emails and reply to any questions or artwork issues that arise. I also essentially manage most, if not all, of the marketing for the company, which is something quite new for me, so I’m very much learning as I go which is awesome as I’m getting to expand my knowledge and take on new challenges through my current job, something I’m sure many people don’t get to do unless they change jobs completely! On top of that I also manage two other sites which both require separate artwork, information and tracking, there are various other small jobs I do around the office such as managing stationary and IT so I can definitely say my job involves a wide range of tasks. My job is very much a juggling act and no two days are the same, it’s probably the part I enjoy the most about my job, it keeps things interesting and enjoyable.

4) What made you want to get into Graphic Design? Was there a specific moment when you fell in love with it all?

I think I fell in love with Graphic Design while I was freelancing, I was taking on such a variety of different and challenging projects, some of which I took on purely to try out new things. By challenging myself I began learning so much, as I found myself spending lots of time researching different techniques. I love creating new prints, logos, marketing materials and other branding, just using all of the inspiration around me and channelling that into something new I can create is exactly why I love graphic design and fall in love with it on a daily basis.

5) Did you take any specific classes or do any internships to help you gain experience and get into this job?

I think any experience within design studios is invaluable, over the years I’ve spent time at an architecture firm and also a lighting design company. Although both made me realise the careers I didn’t want to go into, I did learn an incredible amount at both. Design crosses paths everywhere, so even if it’s not exactly what you want to do, you’ll likely find many skills that are transferable. Along with experience a good degree is vital, although I studied BSc Product Design which many think is specific to designing products, its actually a lot more than that. It’s important to know that even the classes you might find pointless at uni, you need to work hard at as you never know when those skills may come up. I had a wide range of classes including business, manufacturing and maths and these have allowed me to become a more well-rounded designer and has probably given me a slight edge in interviews.

6) Can you think of any classes or extra curricular activities you done at university that have aided the work you do better?

The main extra curricular type thing I did at university was working as a Student Ambassdor, it really was one of my favourite experiences. I worked the full 4 years while I was at uni, and I was also part of their engineering specific ambassador programme which included working with secondary school children to build solar cars to race each other at the end of the year. I also did various bits of freelance work for friends and family while I was at uni which meant when I was applying for 3^rd year placements I could actually prove that I was organised and keen to work hard. I always tried to do more than the minimum, as I knew the job market was highly competitive so I knew I needed something to keep myself motivated and also give me a slight edge on others.

7) What inspired you to get into blogging?

It was pretty therapeutic for me, my first ever blog was back when I was in secondary school, I kept it totally private from family and friends as I used to vent on there quite a lot and write a lot about all the mental health struggles I was having. I deleted that blog a couple of years after I started it, despite having quite a large number of followers, I hit a stage in my life where I wanted to ignore everything and that was part of it. The main reason I started up this blog was because while I was a uni I wanted something different to do, I wanted something that wasn’t  related to my ‘career’ plans, I just wanted a little space on the internet I could write about stuff that interested me and would keep me inspired with life in general.

8) Do you see your blog as a means of showing your passion for your subject?

My blog is quite a mixture of topics, I only write about stuff that I genuinely find interesting or that I’m passionate about. One of the biggest and consistant passions I write about is mental health. I try to write posts every so often as trying to get rid of the stigma that’s heavily attached to those suffering any sort of mental health problem is something very close to my heart. Having suffered with various mental health problems over the years, it’s something that is very important for me to write about. My passion for my blog is writing about life, whether it’s the good, fun and exciting or the bad, ugly and upsetting, and I definitely hope that passion comes across in all of my posts.

9) Did you take any particular classes or courses growing up that lead to your choice to start blogging?

I didn’t take any classes or courses, everything I’ve learned has been organically or through my normal school and university classes. I definitely prefer learning though teaching myself, there is so many books and articles online that you can look up and I tend to try and learn new things myself as I feel I stay more motivated that way.

10) Can you tell us a little bit about a typical day blogging for you?

I’ll be honest, usually it can be quite chaotic! I’m trying to juggle writing posts around a busy work/life schedule, which often means attempting to write more than one post in a day or evening. I try to take all of the pictures I need in one go, edit and then just sit down to type up everything, as otherwise I’m likely to get distracted and run away with ideas. I do tend to write quite late at night, as there’s little distraction which allows me to just focus and get a lot of writing done, plus I’ve suffered with insomnia for years which definitely gives me lots of time to write!

11) How do you manage your time to run your blog efficiently and consistently?

I’m trying to stick to a better schedule and regular posting days to help organise my ‘blogging life’ a little more as sometimes it can take quite a back seat. I’ve got a big list of blog ideas written down which definitely keeps my motivation going. If I’m not crossing any of them off it’s usually because I’ve haven’t been writing at all which means I need to sort myself out. I think having exciting things to write about makes it a lot easier to stay efficient at blogging, when I’m doing lots it’s great for my writing and allows me a buffer off time when there’s less going on as I’ll likely have posts already scheduled.

12) Where do you look for inspiration when the writers block hits?

As bad as it sounds I just look around my room or think about things I’ve done recently and just sit and write a short post about something asap. I find that as soon as I get one post out, even just a short simple one the inspiration starts flooding in. By the time I finish the post I’ll have 10 ideas for the next ones. I don’t always publish these posts, I just find writing through my block opens my inspiration up and gets the ideas flowing. I think it’s important to find something that works for you, try out lots of different things and you’ll soon find a way to work through the block.

13) As I'm a reader of your blog, what do you hope I take away when I read your posts?

With my general posts I hope you can learn something new, find them funny or just have a good read about something interesting. With my mental health posts, I want readers to find some strength in what I’m writing, whether it’s to open up and talk to someone, seek help or just know that they are not alone is the most important thing for me. I took a lot of comfort from reading different blogs growing up who also wrote about their mental health struggles, it’s very important to engage with others and if my blog can help even just one person with their mental health that would be amazing.

14) Are there certain topics/genres you stick to when you write your blog posts or do you like to write whatever comes naturally at the time?

I tend to just write whatever comes naturally at the time, a little like how my mind works, I really enjoy writing about a wide range of topics, as that’s life! My life is full of so many different amazing experiences that I want to write about everything, whether it’s good or bad. Plus, it keeps it exciting for me as I don’t even know what’s round the corner for my blog sometimes.

15) Has having your blog opened any doors or provided you with any opportunities that you wouldn't have had otherwise?

My blog has definitely given me new opportunities, from attending different events or being offered to work with brands is definitely pretty cool and something that wouldn’t happen otherwise. It’s not something I actively seek out though, so I’ve probably not had as many opportunities as other bloggers as I never started blogging for free events or products, so anything I do get is a total bonus to be honest.

16) What advice would you give to someone starting their own blog?

Really think about why you’re starting the blog, with the huge surge in blogs and people wanting to, I guess, recreate the whole Zoella story, I think it’s really important to know why you want a blog and what you want to write about. Don’t get into it for freebies, it’s honestly unlikely you may ever get anything, getting those things comes from hard work and writing good content, it’s not something that will just fall into your lap.

17) What in your opinion makes a successful blog?

Creating interesting content for readers, I feel like whether you have 1 follower or 100k, creating amazing content is what makes it successful. Some of my favourite blogs have way under 500 followers and they hold my attention far more than blogs with over 100k followers. Of course in the eyes of many the number of followers will dictate how successful your blog is, but to me it’s all about the content, whether it’s just well written or using great photography or whether you’re doing something totally new.

18) Are there any bloggers you admire or try to emulate?

I do love a lot of different blogs, but I can’t say there is any I’m actively trying to emulate. If you’re a blogger who’s sticking at it and writing great posts I’ll likely admire you’re talent or dedication, but there is many of those types of bloggers on my reading list so I don’t feel like I could name particular ones.

19) What apps/purchases really helped you with your blog? Do you have any programmes or items that you use that really help step up the quality of your blogs appearence/content?

The most important purchase for me was my own domain name, it immediately makes your blog look 100x more professional, team that with a nice layout and good quality images it’ll immediately step up the overall quality of your blog. Having a blog was part of the reason I invested in a DSLR camera back in my first year of Uni, it’s the camera I still use and travel with so I definitely highly recommend picking up a camera you can rely on to give you good quality images. Now that doesn’t meant it has to be a DLSR, you need to learn and practice taking great pictures, as just having a good camera won’t equal great pictures, and purchasing some sort of photo editing software would also ensure you’re imagery is the best it can be – I personally use Adobe Photoshop for editing all of my images.

20) Do you feel that a blog is a helpful tool in pursuing a career after university?

It’s definitely a very helpful tool in pursuing a career after university, it can showcase a wide range of your skills and if you keep to it consistently while job hunting it’ll show potential employers that not only do you have a creative hobby but also shows that you can motivate yourself.
 

21) Finally, if you had one piece of golden advice to give someone with a struggling blog following, what would it be?

Don’t focus on the follower number, granted that’s easier said than done but focus on creating amazing content and hopefully the followers will eventually find you. Focusing on follower numbers will just dishearten you and may even lead you to writing about things that you’re not passionate about, which even if the count goes up, you’ll likely be just as miserable or give up writing altogether.


You can view Ambers blog here: Bambi-Bell

Industry Insider

 When I first started blogging a few years ago one of the first things I aimed to do was scour the internet for fellow bloggers to take inspiration/learn from. Sometimes this process can be a hit or a miss but every now and again you find a blogger who blows you away with their design, creativity and content. 

Jemma from Dorkface is one of those bloggers. 

When I decided to reboot the Industry Insider section of this blog and cater it more towards the blogging community as well as those out there in the creative industry Jemma was number one on my list of people to interview. 

Below Jemma gives us an insight into her day-to-day life in terms of her blog as well as some sound advice about what it takes to progress your blog and ensure you provide a quality experience to your reader. 

1. First of all what inspired you to get into blogging? 

I've always loved writing, it's my passion. And after Uni I really wanted a new way to be creative everyday :)

2. Did you take any particular classes or courses growing up that lead to your choice to start blogging? 

I studied Fine Art for years at college and then university; and always wanted to share my creativity. 

3. Can you tell us a little bit about a typical day blogging for you?

I wake up each day and make a to do list for the day. Usually I have a couple of illustration clients, and I try to get them done in the first few hours of the day. Then I'll take a bunch of photographs for upcoming blog posts for a few hours. Then the evenings will be when I write up all my blog posts and finish up any illustration work for the day. My days are busy, but I love them :)

4. How do you manage your time to run your blog efficiently and consistently? 

I stick to a rigid schedule, and I always plan ahead! 

5. Where do you look for inspiration when the writers block hits? 

I usually find painting really helps me, and ideas come to me naturally if I take time to relax. Music and reading really help too.

6. What inspired you to start the #girlgang and the subsequent podcast for your followers? 

The girl gang began because I loved the idea of spreading positivity in the bloggosphere, and reminding people that it's good to spread a little love. The podcast is simply a fun project my boyfriend and I had wanted to try for the longest time, and I'm so glad we did.

7. As I'm a reader of your blog, what do you hope I take away when I read your posts?

I hope you feel inspired and motivated more than anything!

8. Are there certain topics/genres you stick to when you write your blog posts or do you like to write whatever comes naturally at the time? 

Oh no way, my blog is my happy place to share anything I'm inspired by! :) I'm always happy to write about new things.

9. Has having your blog opened any doors or provided you with any opportunities that you wouldn't have had otherwise?

Oh definitely! I now work for myself because of the opportunities I'm so lucky to get now. Writing and illustration have always been a dream of mine and now I get to do each every day :) I also have a whole range of wonderful new friends thanks to blogging.

10. What direction do you see your blog going in now that you've expanded into podcasts and gained quite a large following? 

I've no idea! Haha. I'd love people to feel like they can get to know me more, and so through podcasting I feel like thats a little more possible. I just hope to keep enjoying it like I am now and hopefully it'll grow. As for my blog and everything else though? Who knows! I like to go with the flow :)

11. What advice would you give to someone starting their own blog? 

Try to do the best you can with everything. You'll improve naturally over time, but the most important thing is to let your personality shine through! :) Be yourself and write about what interests you most. 

12. What in your opinion makes a successful blog? 

Something that inspires you, and others.

13. Are there any bloggers you admire or try to emulate?

A good one that comes to mind is Mandy from A Girl Obsessed. She's a great inspiration.

14. As a fan I personally love your blogs layout and especially its bright colour scheme, it gives me the idea that you have this really fun, bubbly personality. Do you feel it best represents your personality and is this something you take into consideration when you look at other peoples blogs? 

Thank you!! Thats EXACTLY what I was going for :) I love a nice clean layout, but IRL I am quite a colourful, loud and bubbly person. I'm obsessed with bright colours and cute prints, so I try to inject that into my blog as much as possible. No matter what Im taking photographs of, I'll always try to get a pop of colour in there :) I do think this is an important thing for bloggers to do. It makes you, your blog and your photos build up a recognisable brand.

15. What apps/purchases really helped you with your blog? Do you have any programmes or items that you use that really help step up the quality of your blogs appearence/content? 

My photography lights FOR SURE. Such a great improvement. I can now take my photos at night even, yay! I got them from Ebay for about £40 and they are amazing. I also love my blog layout, which I bought for a great price on Etsy.

16. How do you balance blogging with the other aspects of your life such as family/work etc? I'm always in awe of people who spend hours replying to people on twitter and wonder how they balance staying in such close contact with followers with everything else thats going on in their lives.

Honestly, it's HARD. It really is. But its a case of planning :) I plan everything as far ahead of time as possible, and it really helps. Plus I'm just pretty much obsessed with social media haha.

17. Finally, if you had one piece of golden advice to give someone with a struggling blog following, what would it be? 

Be as active as possible, and share your personality as much as possible. Your blog, promotions, posts, etc - will only get you so far. People want to see your life, your work, what you do in your spare time, and just you being your true self.

 I would like to end this post by thanking Jemma for taking the time to do this interview and I would also like to say that you can find Jemmas Dorkface blog by visiting

www.dorkface.co.uk

Why I chose to pursue Fashion (and why it's getting harder to love it)

I am always fascinated by people and how they came to pursue their careers, infact i'm even curious about why they don't pursue something i'll think they're really good at and so I want to talk to you about how I got into fashion and why I'm currently in a love/hate relationship with it. 

I was always a very tall child, i'm the tall one in all my old primary school photos and at the age of 9/10 America's next top Model was huge on the telly and I instantly fell in love with the whole idea of becomming a model and wearing gorgeous dresses for a living. I'll be totally honest, there was no way in hell that little obsession was going to come true for me but I did rock a fake runway in my house whenever I got the chance so I guess we'll call it good characted building for a young mind with long legs.

So anyway that blatantly never happened but as my interest in finding out as much as possible about these models grew, I found myself on MTV watching 'The Fabulous Life of...' where they would show you all of the designers celebrities and models wore and soon I found my obsession with designers grew.

In school I was always good at Art and as I progressed to highschool I was presented with Craft and Design which turned out to be an even bigger success. Whilst Art at my school had a design part with it I always felt they went down unlogical paths and it wasn't so much about functionality of clothing but about how out there it could be which to be honest went against everything I felt about clothes at the time. Craft Design however was more my thing, functionality all the way with logical design so I took the ideals of my craft class and applied them to art and beautiful things happened. These two were definitely my best classes at school, I remember actually being excited to do the homework for them as well which was a rarity so I poured my heart and soul into them.

By this age my life was Vogue and E! I spent my evenings and weekends looking at models (some things never change) and started to find out about the world of online fashion blogging. I remember seeing Tavi and Style Rookie and having my mind blown at the knowledge of a 12 year old and really stepped my game up in the fashion stakes. I had to know as much about each designer as I could with the tools available to me and so I started my own blog and got to work. It was also at this age that I started obsessing with non-fiction fashion books. My mum and dad would find me in waterstones in the art section pouring over fashion drawings and begging them to buy me the books and to this day I still collect as much as I can if I can afford it.

University was where things started to get complicated, I went to a School in the Scottish Borders and studied Garment Technology whilst working part time in a cafe to fund a lifestyle I blatantly couldn't afford. I very quickly established that there were parts of the fashion industry I loved and parts I couldn't stand at all and the same could be said for the people. I was waking up at 5am to leave for class and getting home late at night blearly eyed and frustrated that the same process would happen all over again in under 12 hours time but regardless, I tried to stay positive and as drunk as possible in order to cope.

Fashion has a lot of pretentious people in it, sadly so did my university at times, especially as we progressed through the years and things got more competitive. I longed for the weekend and to go back home to see my friends and go out to a club, making the most of the fun times before going back to to 5am starts on the Monday.

 The classes could also make me feel like a salmon fighting it's way upstream at times. Pattern cutting was 1000000000% not for me. Too much maths and numbers and stress, not eough time etc. I hated it, I remember having to really psyche myself up in the morning to get dressed and face the fear of failure I had with it. 

Design however still gave me the satisfaction it had all though highschool as well as specification writing which was also a love of mine from my craft classes so I clung to these in my last year to help battle my hatred for just about everything else at the time. Whilst I had classes I loved it felt a million times better when I'd manage to somehow pull a miracle from somewhere and get B in a pattern cutting class. That called for a celebratory glass of wine!!

By this point my love of fashion isn't sounding too fantastic however one thing that continued throughout the years at university was reading online blogs, seeing pictures in the magazines and keeping up to date with all the latest on E! which I swear was and still is an absolute oasis in my life. I had to keep reminding myself that whilst some areas of the industry drove me insane and frustrated me, there were other areas I absolutely excelled in, I just had to find a job that allowed me to pursue them all after university was finished.

It was at this point I spoke to a careers adviser and found out about garment technologists and the work they carry out in the industry. I got a mentor in the form of the form of the amazing Lindsay McKerchar and finally it felt like I had a direction to go in after I got my degree, another target in the distance to aim for but I soon found out that a piece of paper wasn't going to get me the dream job I always wanted. 

I graduated university and found myself as a visual merchandiser at the store I worked at part time through Uni. For a while I felt elated that I'd gotten a full time job in the fashion industry doing something I love but there were days where I still felt like I could achieve more. My job became less creative and more 'point to a wall and paint it the colours they tell you' plus by this point I was starting to get really frustrated with retail in general and the lack of good wages/progression they offered you. I'll be honest here, retail wages are some of the poorest out there, If I wanted to really make something of myself it would have to be somewhere else and not in an environment where people would say 'You're so young, you shouldn't spend your life in retail.' That freaked me out a bit. 

I stopped sewing, I couldn't sit down and concentrate long enough on one design to make it into a half decent outfit. My new blog, which was starting to take off, was suddenly uninteresting to me and I stopped caring about  fashion magazines and TV that I just ignored it all. It wasn't that I
hated fashion It was just that by this point I felt I'd wasted 4 years at university to end up in a sector that I could have worked in right after high school and therefore I began to feel really down and  resented my job. 

(This is where this post starts to take a little turn for the better.)

I should try and end this piece on a high note and reassure other fashion students reading this that it's not all doom and gloom and I promise you I will. I may work in a job that I really struggle to love right now but I remind myself that it is relatable to my degree, it is experience in the field. I concentrate on the things I'm good at and have taken steps to get back to loving them again. I've found the names of every scottish clothing manufacturer and I'm sending them my CV in the hopes that I can get experience doing what I originally set out to do for university. I've gotten back into this blog so that I can continue to talk to you all out there and remind myself that it takes a lot of hard work and dedication to get to a place where you can look back and feel that you've really achieved something and this blog gives me that. I've also just pulled out my old sketchbook and I'm about to get my pencils out and start doing what originally made me fall in love with fashion - designing- and I'll be keeping you updated on that. 

If you're in a similar position or went through similar feelings at University leave a comment below because I would love to hear from you or hear any advice you have on how you tackled it and got to a place you're really happy with and if you've been a sport and actually read all of this extremely wordy post then I want to thank you for your time also!! I just want to remind people that it pays to look at your situation in the bigger scale of things and more importantly remember why you chose the path in the first place because that's what's currently keeping me going.

Broonylou

 

Visual Merchandising - Model Store

I'm finally back with another post focusing in a bit more detail about the job of a visual merchandiser, it's been a while since I posted any photos of our displays and hard work in store so this is the perfect opportunity to share with you what I've been up to!

So my job these last few weeks has become increasingly hectic due to Model Store judging. 

Model Store for me and my job is when we as a visual team work tirelessly to make our store look the best it possibly can for customers, staff and the like and after many weeks of prep someone from high up within the company comes out and judges us on several criteria.

My job as a visual merchandiser involves presenting well thought out mannequins that were pinned well, dressed appropriately to the stock on the mat, create various hotspots throughout the store at key sightlines to promote stock within the store and change over our windows to designer stock which would encourage customers to come into store. We were also doing general maintenance such as cleaning, painting and touching up mannequins to make them look pristine in condition. 

Aspects such as colour flow, power of three, trends and layout were all key in the process to ensure the customer journey was carried out consistently through the store and looked chic. 

Last year one of our big criticisms was that we went over the top with our displays and as a result they were too busy and detracted more from the stock within the store rather than enhance it. 

Below I have a whole bunch of photos to share with you all, showing you the standard we set this year and I'll describe underneath what we were trying to achieve to explain to you all in better detail because it can sound a little confusing. 

So here you go! My stores model store displays for S/S15! If we've done our job properly you should look at these and immediately think "oooh wheres that stock?!"

Our main Safari tend catwalk 

Priority One window, the blues and stripes trend 

70s hotspot 

Swimwear mannis, note that the blue and red colours flow up to the handbags at the far end of the walkway (colour flow) 

Our Wedding Gifts hotspot. Lots of power of three 

A home hotspot, again lots of power of three and repetition, good colour flow between the products 

A hotspot at out luggage department to promote sales 

One of our bed displays 

Another bed display 

Collection formal first catwalk 

Collection formal second catwalk 

One of the lingerie hotspots 

Ted Baker 

Lingerie pillar with a display on the top 

Another angle of the Safari trend catwalk (notice how the floral print is continued throughout the mannis) 

Rocha manni display, good colour flow through mannis to match back wall merchandising and the height difference creates interest 

A shoe hotspot 

BDL mannis

Blues and stripes hotspot at the top of the escalator (this continues the story from our front window into the store) 

Jasper hotspot (notice all the blue?)

Behind the hotspot at the top of the escalator (rails have been added to the clothes can be shopped immediately after seeing the mannis) 

Toddler boy hotspot

Girls hotspot at height to draw attention 

Swimwear hotspot, good symmetry here 

Young fashion, mannis placed beside each fixture wearing the clothes to promote sales 

Same again 

Same principle but beside a graphic rather than a fixture 

Tropical hotspot 

Henry mannis, situated at various heights to create interest, good colour flow 

Mother day hotspot in the lift area, lots of power of 3 

Hotspot at the bottom of the escalator with shoppable rails 

Side view of the hospot, notice the detail on the catwalk continues up the wall 

Mens catwalk, maroon and blue colour flow 

Mens suits catwalk using staggered height to create interest 

Purple catwalk 

Pale blue young fashion mens display at height 

Mens shoppable hotspot at the back of the escalator for our mac trend 

So you may have realised that a lot of blue was projected around our store this year, Dark blues in womenswear, teals in home and the brighter blues in our young fashion areas. This helps carry a shopper through the store and is pleasing to look at. There was a lot of good merchandising in the store using these colours to enhance the journey as well but I have no photos of them.

If there's a certain display you like or want to comment on leave your thoughts down below!!